Lee Benfell joined the Sales team at Stadium IGT in January 2016 as a Business Development Manager (BDM) to support the company’s growth plan into new markets and extend the reach of its UK and European sales activities.
As market leaders established over 27 years, Stadium IGT are committed to the development of innovative human machine interface (HMI) solutions. This includes bringing the latest technology in capacitive touch screens and capacitive switch control panels with thin film backlighting using LED illumination to customers, to support their wide ranging capabilities in the manufacture of Professional Front Panel Solutions.
For the last 28 years Lee has held key sales positions in the HMI arena where he had responsibility for promoting and selling a comprehensive range of bespoke and standard products including Front Panels, Keyboard Assemblies, Touch Screens , Rotary Switches, Mood Lights, Reading Lights, Membranes, Piezo and Hall Effect Switching. More recently lee has been developing key accounts throughout Europe and the UK with specific focus on the Commercial Aviation Interior and Defence sectors where his experience will be invaluable in helping Stadium IGT grow our presence in these important sectors.
Terry Moss, Sales Director for Stadium IGT commented:
“We are delighted to welcome Lee to the team at Stadium IGT at an exciting period for the business as we accelerate our technology developments and reach into new vertical and geographical markets. Lee brings a wealth of knowledge and experience to the role which will drive the new business acquisition strategy for our integrated control panel and touch technology solutions “
Lee Benfell, Business Development Manager for Stadium IGT commented:
“I am really looking forward to continuing my career with a company that has a commitment to a long term business strategy including the development of technical and commercial USPs. Having competed with IGT many times over the years I know that they are extremely well respected in all markets among customers and suppliers alike. I relish the opportunity of representing a company with such an excellent reputation and helping them to make a significant and positive impact in the market place. “